Two fathers, two sons, a renowned hairdresser, and one shared vision: to redefine men's approach to hair- and skincare. That's how the story of Dadāndi begins.

In the past, the father-son dynamic was often defined by authority and emotional distance. Men were expected to adhere to traditional roles, where self-care was an afterthought, and masculinity meant fitting into old stereotypes. But today, those boundaries have blurred. Fathers and sons share the same interests, values, and even products. 

It was from that very thought that Dadāndi started to take shape. 

Today, men are more open to taking care of themselves, but the industry still pushes complex, multi-step routines that don't fit into real life.

We saw a gap and filled it.

Dadāndi goes beyond just making great products. We're building a brand that speaks to all generations of men. We're ditching outdated ideas about masculinity. Self-care should be simple, cool, and for everyone. Because caring for oneself is manly.

To bring this vision to life, we've partnered with renowned hairdresser Robert Preston. As a father himself, Robert understands the transformation of men's self-care habits better than anyone.

Robert's expertise goes beyond cutting-edge hairstyles. He's witnessed firsthand how men's attitudes towards hair- and skincare products have evolved over the years. This unique perspective makes him the perfect creative mastermind to create products men actually want to use.

The result is Dadāndi – three simple, no-fuss products designed to fit seamlessly into any routine. 

We hope you’ll love it as much as we do

Love, dadāndi