On a mission to disrupt.

We’ve always been close, we play golf together, go for long walks and talk about life and eat way too many cinnamon buns. For years, we’ve talked about creating something together, but it wasn’t until recently that everything fell into place. We both have an interest in haircare, so starting something of our own felt like the natural next step. We knew we wanted products that were high-quality, simple to use, and had a subtle luxurious scent that won’t overpower your cologne.

But even more important, we wanted to offer more than just great products. To shake up outdated ideas of what’s “manly” and get more men to embrace self-care, and have fun doing it.

We’re proud to be part of a movement that’s redefining what it means to be a man, and we’re excited to be doing it together.