Allantoin is a soothing ingredient recognized for its anti-inflammatory properties, reducing skin irritation and supporting tissue repair. It also aids in wound healing, making it ideal for sensitive skin or areas prone to irritation.

These are the building blocks of proteins like collagen and keratin, essential for both skin and hair health. In skincare, they enhance hydration, elasticity, and the skin barrier. For hair, amino acids restore pH balance, strengthen strands, and improve shine by reducing damage.

Often used to boost hydration, electrolytes help skin retain moisture by attracting water to skin cells, enhancing the skin barrier, and minimising moisture loss. For hair, they increase strand hydration, leading to thicker, shinier hair.

Guarana is rich in antioxidants and has astringent properties that help regulate oil production, making it particularly beneficial for oily skin. Its toning effects are also useful for both skin and scalp care.

Known for its high moisture-retention capacity, hyaluronic acid enhances skin hydration and elasticity, reducing wrinkles and reinforcing the skin barrier. In hair care, it helps control frizz, plumps hair strands, and increases moisture, especially useful for dry and brittle hair.

Rich in ceramides, oat oil supports skin moisture balance and strengthens its barrier, making it suitable for sensitive skin. It has soothing properties that reduce redness and can benefit the scalp when included in hair products.

Also known as pro-vitamin B5, panthenol is a powerful moisturiser that enhances skin hydration, reduces inflammation, and supports skin repair. In hair care, it boosts shine, reduces frizz, and strengthens strands by retaining moisture over time.

A plant-based emollient, squalane is highly effective at preventing moisture loss and offers antioxidant benefits. It promotes skin elasticity by supporting collagen production, while in hair care, it protects strands, strengthens structure, and enhances shine without a greasy finish.

Composed of essential fatty acids, Vitamin F supports skin barrier health and acts as a conditioner for stressed, sensitive skin. It enhances hair compatibility, reduces breakage, and strengthens hair structure.

A bio-based ingredient combining algae extract and sugar derivatives, Xylishine provides substantial moisture, boosts shine, and controls frizz, particularly helpful in adding volume and definition to hair.