Three decades of knowledge

With over 30 years in the industry, I’ve had the opportunity to build my own hair salon, Preston Hair, and collaborate on education and product development for top brands like L'Oréal, Dyson, Toni & Guy, and Schwarzkopf. While these experiences have taken me on an incredible journey through the world of fashion and beauty, I’ve never felt the urge to create a product line under my own name. Until now.

Dadandi was born from something deeply personal: my relationship with my sons. I realized there’s a massive gap in how male skin- and haircare is approached, not just in the products themselves, but also in the way men are educated about self-care. It felt like the perfect time to create something that genuinely resonates with men, not just push the same old routines.

It’s the Products that Need to Change

Most brands expect men to adopt complicated, multi-step routines, which many of us simply don’t have the time (or patience) for. Dadandi wants to change that narrative by designing products that are simple, effective, and fit seamlessly into daily life—no extra steps, no fuss.